La campaña tiene como objetivos comunicar una nueva forma de entender la problemática ambiental de forma integral, en la que el individuo se identifique con el medio ambiente, con su entorno (natural y social) y tome conciencia de que sus propios intereses (incluyendo los económicos), entendidos en sentido amplio, a largo plazo tienden a coincidir con los de todo lo que le rodea.
La campaña "Ego. La revolución invisible", cuenta con diversos materiales audiovisuales, didácticos, folletos y carteles, un CD, un dossier técnico y una pagina web: www.larevolucioninvisible.org
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